组织架构 Organizations
主办单位：国际山地旅游联盟（拟）
中国国际投资促进会（拟）
广东省游艇行业协会
Hosted by
International Mountain Tourism Alliance (Pending)
China Council For International Investment Promotion (Pending)
Guangdong Yacht Industry Association (GYIA)
协办单位：香港野外定向会
香港独木舟总会
香港浆板冲浪协会
中国登山协会国际山地户外运动联盟
北京市徒步运动协会
北京市登山运动协会
广东省户外运动协会
广东省电池行业协会
山东省登山户外运动协会
四川省登山户外运动协会
贵州省登山运动协会
贵阳市山地户外运动协会
云南省登山户外运动协会
杭州市山地运动协会
瑞安市山地运动协会
深圳市水上运动协会
（以上为拟邀）
Co-organized by (Pending)
Hong Kong Orienteering Club
Hong Kong China Canoe Union
Hong Kong Surf and Standup Paddle Association
International Mountaineering & Outdoor Sports Federation of Chinese Mountaineering Association
Beijing Walking Association
Beijing Mountaineering Association
Guangdong Outdoor Sports Association
Guangdong Battery Industry Association
Shandong Mountaineering & Outdoor Sports Association
Sichuan Mountaineering Association
Guizhou Mountaineering Association
Guiyang Mountaineering & Outdoor Sports Association
Yunnan Mountaineering & Outdoor Sports Association
Hangzhou Mountaineering Association
Ruian Mountaineering Association
Shenzhen Water Sports Association
鸣谢单位：广东省景区行业协会
海南省旅游景区协会
吉林省旅游景区协会
黑龙江省旅游景区协会
辽宁省旅游景区协会
安徽省旅游协会旅游景区分会
江西省旅游协会景区分会
山东省旅***业协会旅游景区分会
河北省旅游协会
新疆维吾尔自治区旅游景区（点）协会
江苏省旅游协会
湖南省旅游协会旅游装备和露营分会
山西省旅游协会
青海省文化和旅游协会
河南省旅游协会
福建省旅游协会
宁夏旅游协会
北京市旅***业协会
内蒙古自治区旅游协会
四川省旅游景区管理协会
广西旅游协会景区分会
（排名不分先后）
Supported by
Guangdong Tourism Attractions Association
Hainan Tourist Attractions Association
Jinlin Provincial Association of Tourist Attractions
Heilongjiang Tourist Attraction Association
Liaoning Tourist Attraction Association
Anhui Provincial Tourism Association
Tourist Attraction Branch of Jiangxi Tourism Association
Tourist Attraction Branch of Shandong Tourism Trade Association
Hebei Tourism Association
The Xin Jiang Uygur Autonomous Region Tourist Attraction Association
Jiangsu Tourism Association
Tourism Equipment and Camping Branch of Hunan Tourism Association
Shanxi Tourism Association
Qinghai Culture & Tourism Association
Henan Tourism Association
Fujian Tourism Association
Ningxia Tourism Association
Beijing Tourism Industry Association
Inner Mongolia Tourism Association
Sichuan Tourist Attraction Management Association
Tourist Attraction Branch of Guangxi Tourism Association
(The organizations above are listed in no particular order.)
承办单位：广东鸿威国际会展集团有限公司
Organized by
Guangdong Grandeur International Exhibition Group
展会介绍/About OWME 2024
据数据显示，2021年，双11度假野营类目成交金额同比增长98.6%。天猫数据显示2021年上半年国货露营装备的销售额同比增长超过100%，相关数据显示，将水上运动休闲娱乐产业直接产值与间接产值加在一起，总和超过5千亿美元，此外，在我国政策大力支持之下，国家体育局发布的《水上运动产业发展规划》中明确提出到2020年水上运动产业总规模达到3000亿元，实现水上运动俱乐部达到1000个，不仅为水上运动的发展带来了新契机，也使得中国成为全球水上休闲运动用品关注的焦点。
为了促进我国休闲特色旅游产业及相关产业链高质量发展，搭建产业一站式展示交流平台，由广东省游艇行业协会与广东鸿威国际会展集团有限公司共同打造的亚洲户外用品˙水上运动及山地旅游运动装备展定于2024年5月10-12日在广州˙广交会展馆举行。将组织数百家户外露营、水上运动、山地旅游装备等相关产业链企业参展，预计接待上万+人次观众参观交流。
According to latest data, in 2021, the transaction value of camping categories during the Double 11 shopping festival increased by 98.6% year-on-year. Tmall data shows that the sales of domestic camping equipment in the first half of 2021 have increased by more than 100% year-on-year. Relevant data show that the direct output value and indirect output value of the water sports, leisure and entertainment industry totaled at over 500 billion U.S. dollars. In addition, the "Water Sports Industry Development Plan" issued by the National Sports Bureau clearly states that by 2020, the overall size of the water sports industry should reach 300 billion yuan, and the number of water sports clubs should exceed 1,000. This has created a new opportunity and made China the focus of global water leisure and sports products.
In order to promote the high-quality development of China's leisure and characteristic tourism industry and related industrial segments, and build a one-stop industry display and exchange platform, the Asia Outdoor Gear, Water Sports & Mountain Equipment Expo (OWME) will be jointly organized by Guangdong Yacht Industry Association and Guangdong Grandeur International Exhibition Group. The show is scheduled to be held at the China Import and Export Fair Complex in Guangzhou from May 10th to 12th, 2024. Hundreds of related enterprises covering outdoor camping, water sports, and mountain equipment will be invited to participate in the show, and tens of thousands of visitors are expected to visit the show.
同期活动（拟）
&﹟61550;2024 世界文旅产业博览会开幕式
&﹟61550;2024 世界文旅大会主论坛
&﹟61550;2024 温泉旅游与水上乐园创新发展论坛
&﹟61550;2024 未来景区创新发展论坛暨景区需求发布及业态对接会
&﹟61550;2024 中国（广州）研学旅行营地发展高峰论坛
&﹟61550;2024 数字体育发展高峰论坛
&﹟61550;2024 匠池奖——泳池温泉水上乐园会所TOP10创意设计与TOP10工程案例颁奖典礼
Live Activities (Pending)
&﹟61550;Opening Ceremony of 2024 World Culture & Tourism Industry Expo
&﹟61550;Main Forum of 2024 World Culture & Tourism Conference
&﹟61550;2024 Hot Spring Tourism & Water Park Innovation & Development Forum
&﹟61550;2024 Future Tourist Attractions Innovation & Development Forum & Matchmaking Conference
&﹟61550;2024 China (Guangzhou) Study Tour Camp Development Forum
&﹟61550;2024 Digital Sports Development Forum
&﹟61550;2024 TOP 10 Creative Design and TOP 10 Engineering Awards Ceremony for Swimming Pools, Hot Springs, Water Parks and Spa Clubs
世界文旅产业博览会介绍
2023年5月10-12日，2023世界文旅产业博览会在广州·中国进出口商品交易会展馆盛大举办。博览会总展览面积20.8万平方米，AB区联动，分设游乐文旅、数字文旅、康养文旅、景观文旅、休闲文旅五大版块，***专题展区，展览范围涵盖文化旅游、景区装备、主题公园、室内乐园、温泉/沐浴、元宇宙、数字文旅、数字体育、园林景观、花卉园艺等，参展企业3078家，3天展会吸引超23万人次观众参与，博览会意向成额超20亿。博览会集展览、研讨、会议、活动于一体，同期举办2023世界文旅大会暨系列分论坛，广大行业专家、名企大咖齐聚广州，共探景区运营、都市娱乐、沉浸式文旅、室内乐园、家庭运动中心等文旅领域、休闲娱乐产业的创新经营之道！
About WCTIE 2023
From May 10th to 12th, 2023, the 2023 World Culture & Tourism Industry Expo was held in China Import and Export Fair Complex, Guangzhou, spanning 208,000 square meters. It was divided into five major sections, which were amusement equipment, digital culture and tourism, wellness tourism, landscaping, and recreation, and consisted of ten thematic exhibition areas, covering culture and tourism, theme parks, indoor parks, hot springs/spas, Metaverse, digital culture and tourism, digital sports, landscapes, floriculture, etc. The three-day exhibition attracted a total of 3,078 exhibitors and over 230,000 visitors. A series of seminars, conferences, and activities were held on site as well, hosting a galaxy of industry experts, famous enterprises and scholars, etc. to share knowledge in attraction operations, urban entertainment, immersive culture and tourism, indoor Innovative management for leisure and entertainment establishments, such as amusement parks, family sports centers, and so forth.
展览范围Exhibition Scope
&﹟61550;户外露营用品：户外帐篷及配件原料纺织、天幕、折叠桌椅、户外炊具、野营用品、户外照明灯具、户外电源、户外钓渔用具（鱼钩、鱼竿、渔网、鱼饵等等）、户外电子装备（耳机、GPS、指南针、蓝牙设备、对讲机等等）、多功能***、烧烤炉、保温箱、地钉、风绳、多功能锹、帐篷酒店、野奢帐篷等；
&﹟61550;水上运动用品：休闲船艇、冲浪艇、帆船、皮划艇、充气艇、滑翔伞、冲浪风筝、水上摩托艇、潜水装备、帆板、桨板、冲浪板/电动冲浪板、水撬、滑水板、牵引绳、冲浪衣、游泳包、游泳镜、救生衣、防寒衣、游泳圈及漂流用品等；
&﹟61550;山地运动装备：冬季山地运动装备（索道缆车、造雪管线系统、门禁管理系统、雪地魔毯、造雪机、压雪车、雪地摩托、识别导引系统、安全救护设施设备、辅助训练器械、滑雪板、滑雪靴、雪杖、头盔、眼镜、护具、滑雪服装）；夏季山地运动装备（水上游乐设备、山地游乐设备、木屋别墅、模块化建筑、房车、全地形摩托车、露营装备、运动自行车）；山地运动辅助服务（规划设计、运营管理、设备租赁、运动保险、法律顾问服务、山地运动投资、赛事活动、教学培训机构及学校；
&﹟61550;户外骑行装备：自行车（豪华自行车、复古自行车、越野自行车、郊游自行车、旅行用自行车、自行车旅行配件、自行车旅行交通系统、自行车旅行、自行车拖斗单速车及固定齿轮自行车、山地自行车、折叠自行车、城市公路自行车、儿童自行车、女士自行车、全地形自行车、越野自行车、泥地自行车、自行车设计/改装、概念自行车、智能自行车）；骑行装备（骑行服、骑行手套及护具、头巾、骑行鞋、骑行眼镜、头盔、GPS导航、码表、水壶/水壶架、旅行包、打气筒、运动摄像机、便携工具、旅行包、太阳能背包、登山包、腰包、急救包）；骑行附件类（头盔、防潮垫、地席水壶、通讯/GPS导航、码表、野营手电筒、护具、户外水壶、望远镜、户外医疗急救设备等）。
&﹟61550;野外探险装备：滑翔（滑翔伞、动力滑翔伞、悬挂滑翔翼(三角翼)、动力三角翼、热气球、滑翔衣、滑翔机、直升机等相关用品及装备；跳伞：主体伞衣、伞衣套、伞绳、AAD（自动激活设备）等相关用品及装备；蹦极（弹跳绳、扣环、绑腰装备、绑脚装备、7抱枕等相关用品及装备）；狩猎（狩猎用品、配件、彩弹球、望远镜、***制品、安全技术装备、装载设备、动物剥制术，农场/牧场经营，狩猎野营和野生动物管理等相关书籍、出版物，影视录像、等其他与狩猎运动有关的产品）；漂流（漂流设备（水上艇、船、筏等漂流品）、防水上衣、水上运动头盔、漂流靴、漂流手套、背包救生衣、桨等其他与漂流运动有关的产品）；独木舟（花式独木舟、激流独木舟、海洋独木舟、充气式独木舟、平台式独木舟、湖泊独木舟、安全帽、鼻夹、救生衣、防寒衣、防水裙等其他与独木舟运动有关的产品）；涉及空中、陆地和水上探险等产品及装备；组织徒步、登山、骑行、自驾游等探险活动的旅游机构；旅行社、景区、酒店和旅游文创企业、旅游商品生产销售商等相关产品及装备。
&﹟61550;其他户外运动用品：运动护具、护膝、发带、护腰带、运动腰包、望远镜、偏光镜、太阳镜、飞盘、运动服、冲锋衣、冲锋裤、紧身衣、压缩衣、棒球服、运动裤、防晒衣、袖套、比基尼、泳装、雨衣、运动鞋、篮球鞋、球鞋、足球鞋、跑鞋、登山鞋。
&﹟61550;山地旅游景区及乡村旅游投资：旅游景区/风景名胜景点、旅游规划设计、旅行社、主题公园、游乐园、博物馆、科技馆、景区景点规划设计/咨询与工程、公园景观、园艺工程、文化旅游演艺服务。
&﹟61550;Outdoor Camping Supplies: tents, accessories, raw materials, textiles, canopies, folding tables and chairs, outdoor cooking utensils, camping supplies, outdoor lighting fixtures, outdoor power supplies, outdoor fishing equipment (hooks, fishing rods, fishing nets, baits, etc.), outdoor electronic equipment (earphones, GPS, compasses, Bluetooth devices, walkie-talkies, etc.), multifunctional knives, barbecue grills, binoculars, incubators, ground nails, wind ropes, frisbees, multifunctional shovels, luxury tents, etc.;
&﹟61550;Outdoor Sporting Goods: binoculars, sports protective gear, knee pads, hair bands, waist belts, sports pockets, polarizers, fishing floats, sunglasses, skis, ski suits, paragliders, skate shoes, swimming bags, swimming goggles, life jackets, swimming rings, fishing gear, outdoor power supplies, surfboards, skateboards, etc.;
&﹟61550;Outdoor Clothing: sportswear, assault jackets, assault pants, tights, compression clothing, baseball uniforms, sports pants, sun protection clothing, sleeves, bikinis, swimwear, raincoats, sports shoes, basketball shoes, sneakers, football shoes, running shoes, mountaineering shoes, etc.;
&﹟61550;Outdoor Cycling Equipment: bicycles (luxury bicycles, retro bicycles, off-road bicycles, picnic bicycles, touring bicycles, bike accessories, bicycle trailers, single speed and fixed gear bicycles, mountain bikes, folding bikes, city road bikes, kids bikes, ladies bikes, ATV bikes, off-road bikes, dirt bikes, bike design/modification, concept bikes, smart bikes); cycling gear (jerseys, gloves and protective gear, headscarves, cycling shoes, cycling glasses, helmets, GPS navigation systems, stopwatches, water bottles/bottle holders, travel bags, pumps, sports cameras, portable tools, travel bags, solar backpacks, mountaineering bags, waist bags, first aid kits); cycling accessories (helmets, moisture-proof pads, mat kettles, camping flashlights, protective gear, outdoor kettles, binoculars, outdoor mobile power supplies, outdoor medical emergency equipment, etc.);
&﹟61550;Outdoor Adventure Equipment: gliding (paraglider, powered paraglider, hang gliding wing (delta wing), powered delta wing, hot air balloon, hang gliding suit, glider, helicopter and other related supplies and equipment; skydiving: main umbrella, umbrella cover, Paracord, AAD (Automatic Activation Device) and other related supplies and equipment; bungee jumping (bounce rope, buckle, waist tying equipment, foot binding equipment, 7 pillows and other related supplies and equipment); hunting (hunting supplies, accessories, paintball , binoculars, sword products, safety technical equipment, loading equipment, animal crafting, farm/ranch management, hunting camping and wildlife management and other related books, publications, videos, and other hunting-related products); drifting (rafting equipment (boats, rafts and other drifting items on the water), waterproof tops, water sports helmets, rafting boots, rafting gloves, backpack life jackets, paddles and other products related to rafting); canoes (fancy canoes, whitewater canoes, ocean canoes, inflatable canoes, platform canoes, lake canoes, safety helmets, nose clips, life jackets, winter clothes, waterproof skirts and other products related to canoeing); travel agencies for outdoor activities such as hiking, mountaineering, cycling tours; tourist attractions, hotels, culture and tourism companies, tourism product manufacturers and sellers, other related products and equipment.
&﹟61550;Mountain/Rural Tourism: tourist attractions, travel planning and design agencies, travel agencies, theme parks, amusement parks, museums, science and technology exhibition centers, attraction planning and design, consulting and engineering, landscaping, horticultural engineering, live show services, etc.
目标观众
&﹟61558;各省文旅厅、市文旅局、***文旅主管单位、行业主管协会、行业相关组织；
&﹟61558;船艇、潜水用品、潜水服务基地、冲浪、滑水、游泳、水上运动装饰、水上休闲娱乐设备、水上安全及救生、水上休闲产业、沙滩、户外、攀岩、极限运动等领域内的成品制造商、材料加工商；
&﹟61558;大型文化旅游集团、文旅投资机构、旅游景区开发商、房地产开发商、运营商；
&﹟61558;5A/4A度假区、***风景名胜区、红色旅游景区、国家森林公园、世界自然遗产、世界文化景观、世界(国家)地质公园，古镇旅游开发区、山地休闲度假区；
&﹟61558;主题公园、生态公园、城市公园、园林温泉/湖泊旅游度假区、生态自然保护区；
&﹟61558;汽车营地、工业旅游示范区/点、游艇俱乐部、主题酒店与休闲会所；
&﹟61558;滨海旅游度假区、高尔夫球场、城市商业街区(广场)、艺术空间开发运营商；
&﹟61558;田园综合体、休闲农业园区、乡村旅游景区、康养基地；
&﹟61558;各类文旅投资机构、教育培训机构、行业媒体等。
Target Visitors
&﹟61550;Provincial culture and tourism departments, municipal culture and tourism bureaus, culture and tourism authorities, associations, and industry-related organizations;
&﹟61550;Manufacturers of boats, water sports equipment (diving, surfing, water skiing, swimming, etc.), water leisure and entertainment equipment, water safety and lifesaving equipment, beach supplies, outdoor gear, rock climbing equipment, extreme sports equipment, etc.
&﹟61550
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